by Maria Johnsen
In many SEO Web Design forums on the internet, the topic of keyword rotation or how often
the keywords of a site should be changed pops up. The consensus by most website owners is
that some keyword changes are healthy for your site.There are several different things you
need to know if you plan on doing this type of manipulation of your site. First, it is
totally legal and not frowned upon by Google. There are a lot of things in SEO web design
that can be considered blackhat. These tactics will get a site delisted, but this is not
even close to being one of those.
There is a consequence when you change the keywords on your site. This means that your
target audience might not have changed but just how they search for items does. For your
site to be relisted with the new keywords, it is recommended that you resubmit your site to
the different search engines like Google and Yahoo. It is true that all search crawlers from
every search engine are constantly looking at every site in cyber world, it does not happen
instantly. By manually listing your site again, you know it has been reviewed within a
reasonable amount of time. This makes it possible for your new keywords to be found and
indexed in the ranking of the search engines.
It is true that all search crawlers from every search engine are constantly looking at every
site in cyber world, it does not happen instantly. By manually listing your site again, you
know it has been reviewed within a reasonable amount of time. This makes it possible for
your new keywords to be found and indexed in the ranking of the search engines.
If keyword rotation is a path you are considering to deploy within your overall SEO web
design strategy to catch more of the target search engine audience, be careful not to do it
too often. A few new keywords every 4 to 5 months is enough to capture the new crowd you are
looking to appeal to. If it is done more often, then there is no chance for the social
networking campaigns to take hold and do your site any good. If done too often it could
actually do harm and cause your traffic to drop. This is a very important fact that should
also be followed: the new keywords should still be on the same general topic. By going off
topic you could lose the following you have already established.
If keyword rotation is a path you are considering to deploy within your overall SEO web
design strategy to catch more of the target search engine audience, be careful not to do it
too often. A few new keywords every 4 to 5 months is enough to capture the new crowd you are
looking to appeal to. If it is done more often, then there is no chance for the social
networking campaigns to take hold and do your site any good. If done too often it could
actually do harm and cause your traffic to drop. This is a very important fact that should
also be followed: the new keywords should still be on the same general topic. By going off
topic you could lose the following you have already established.The SEO web design and PR
teams should be notified of the shift in strategy. Do not do this alone or undesired results
could occur. To know if you need to start a keyword rotation, look at how the visitors to
your site have found you. Analyze the results and consult with the SEO web design team to
maximize the result and make the necessary changes.
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