BLOGS... they seem to be the talk of the Internet marketing world these days, and for good reason.
Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.
RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.
If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm
Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has the .XML extension.
This is your "Site Feed URL".
You'll usually locate it within your Settings area of Blog control center.
Here's what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml
This URL is intended for a RSS News Reader, so disregard its appearance.
Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for the next steps coming ahead.
Now, what you need to do is go and set-up an My Yahoo! and My MSN account.
I've provided the links for you below.
- My Yahoo! ==> http://my.yahoo.com
- My MSN ==> http://msn.com
It should only take you about 15-20 minutes at the most.
If you already have accounts with My Yahoo! and My MSN, read on.
This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.
When you login, you'll be taken to your Yahoo! page immediately.
What you want to do next is go look under the Yahoo! search box to the left and click on the "Add Content" link.
This will bring you to a new page.
From there, over to the right by the "Find" button you'll see an "Add RSS by URL" link, click on it.
A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into the web form and click on the "Add" button.
Now, you should see your Blogs name infront of you. Simply click on the yellow "Add To My Yahoo!" button and your feed will be added.
The next thing you should see is your "Site Feed" with your "Headlines".
Click on one of them, it should take you to your Blog, to the desired Headline you chose.
Your My Yahoo! page should Now have your Blogs "Site Feed" Headlines listed at the bottom.
Scroll down to check. If you don't see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.
Now that thats done, everytime you update your Blog with NEW content, it'll "Automatically" update on your My Yahoo! page and everybody else's pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.
Talk about getting the word out in a HURRY with very little effort on your part.
This is "Viral Marketing" at its Best in my mind.
And... it's so simple to implement.
Okay.
Now it's time to do the same to your My MSN account as what you did above to your My Yahoo! page.
Here's the link to go login(click on Sign In from main page): http://www.msn.com
Once your login to your My MSN account you should see an "Add Content" link under the MSN logo to your left. Click on it.
A pop-up should now be displaying. Simply copy and paste your "Site Feed URL" from your Notepad into the web form provided and click the Search button(the green button with the arrow).
You should now be looking at Check Box with your Blogs name beside it. Check off your "Site Feed URL" and then press the OK button at the bottom.
PRESTO! Like magic... your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.
That's the Power of BLOGS(Web-Logs) and RSS(Real Simple Syndication)combined with two Internet giants.
The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.
I post my articles that I write on a weekly basis, making my Blog called... The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!
You can do the same because I just showed you HOW.
In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.
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